Inspired by simplicity, Vacaville Beauty founder, Jennifer Peterson, created a premium, eco-friendly, anhydrous shampoo full of the good stuff and none of the bad. As a clean beauty brand, its brand promise is you don't have to sacrifice great hair in order to be eco-friendly. Its evolutionary formula will have you LOVING YOUR HAIR. Also noteworthy, it is the first-to-market waterless shampoo that is clinically proven to help prevent hair loss + stimulate regrowth.

• Digital Stack

• Traditional and Social Commerce

• Copywriting

• Social Media

• Email Marketing

• Influencer and Loyalty Marketing

• Seasonal Campaigns

• Paid Media

• Content

• SEO

• Retail Expansion

First 60 days:

• +249% increase in conversion

• +649% increase in e-commerce sessions

• +105% increase in average order value

• +13% increase in returning customers

• +788% increase in direct traffic

• +1.4K% increase in social media traffic

• +23% increase in search traffic

• 4-5% average MoM growth in organic social